Civic Sence
One-line idea:
Turning civic responsibility into a shared, culture-led story through bold typography and collage.
Execution:
Visual system built with expressive type and handcrafted collage illustrations, creating a human, peer-to-peer voice.
Impact:
Sparked conversations across communities, showing how empathy-led design can shift civic behaviour.
One-line idea:
A dynamic identity system using deconstructed Arabic typography to unify diverse artistic voices.
Execution:
Modular typographic forms built by breaking and reconstructing letterforms into flexible visual compositions.
Impact:
Created a scalable identity that balances cultural expression with contemporary design language.
The Artist Cube
One-line idea:
A modular brand identity inspired by Tangram, expressing infinite possibilities through simple geometric forms.
Execution:
A flexible visual system built from geometric shapes, extending across packaging, print, and crafted outputs.
Impact:
Repositioned Printery from a print vendor to a creative production partner driven by craft and versatility.
Printery
Where Print Takes Shape
POP UP BROCHURE
To create a brochure that feels as ambitious and larger-than-life as the projects Graphics Hub executed across Dubai.
Instead of a traditional corporate brochure, the idea was to design an immersive pop-up experience—something people don’t just read, but physically engage with. Every fold, layer, and reveal was crafted to reflect precision, scale, and craftsmanship.
This project was designed to honour their achievements with the same level of care and execution they bring to print production.
An award-worthy fusion of concept, engineering, print craft, and storytelling.
One-line idea:
Transforming everyday transit into a culturally immersive celebration inspired by the warmth and spirit of Diwali.
Execution:
A festive visual system applied across train wraps, station environments, digital screens, and social platforms, blending cultural authenticity with the GO Transit brand.
Impact:
Strengthened emotional connection with the South Asian community while positioning GO Transit as an inclusive and culturally connected experience.
GO Metrolinx — Diwali Campaign
One-line idea:
A warm, personal identity capturing the handcrafted spirit of a community-driven kombucha brand.
Execution:
Minimal label design featuring a hand-drawn heart forming the “L” and “B,” paired with restrained typography and subtle colour accents.
Impact:
Created a distinctive, approachable brand that reflects authenticity, craft, and personal connection.
Recognition: Award-winning packaging design
Lygia’s Brew — Kombucha Packaging
One-line idea:
Transforming wayfinding into an emotional experience inspired by Bandra’s iconic sunset.
Execution:
A circular “sun” motif unifies signage, paired with a custom map and landmark icons reflecting the area’s multicultural identity.
Impact:
Turned a transit space into a memorable, culturally rooted environment that connects people beyond navigation.
Bandra Station — Branding
