Connected to the game.
A Presto Card × FIFA World Cup Proactive Concept
The creative concepts and visual designs presented are the original work of Nandu Oturkar.
Self-initiated concept exploring how Presto could connect fans to the FIFA World Cup in Toronto.
Not affiliated with or endorsed by the brand.
ConceptThe Opportunity :
As the FIFA World Cup approaches, millions of daily commuters are already part of a powerful routine. Every journey begins the same way: Tap. Move. Connect. PRESTO has the opportunity to turn this everyday behavior into a meaningful connection to the world’s biggest game.
The Insight :
A single tap doesn’t just start a trip— it connects people across a city. Just like football connects people across nations.
The Idea :
Turn the PRESTO tap into a global connection to the game. Using the visual language of transit maps, interconnected lines form a footballer in motion— symbolizing how one simple tap links people, cities, and cultures to the World Cup.
The Line : Connected to the Game
Execution :
• Iconic Visual Language • Transit lines form a dynamic player
• 48 Nations Embedded
• Countries appear as station names—turning movement into a global journey.
• Every visual reinforces: tap → connect → game
• Multi-Touchpoint Ready
• Posters, station screens, digital, and card-linked experiences
ConceptThe Challenge
As FIFA World Cup comes to Toronto, millions of fans will travel across the city to experience the matches. For GO Transit, this is more than just increased ridership. It’s a moment to position itself not just as public transport—but as an essential part of the World Cup experience. The challenge: How do we make a functional transit system feel like part of the excitement of the game?
The Insight
The World Cup isn’t just about what happens inside the stadium. It’s about the journey—the anticipation, the movement, the energy of fans traveling together. Before every goal, every cheer, every moment— there is a journey.
The Idea : Your ride to the World Cup.
We transformed the GO Transit logo into the game itself. The “G” becomes the player. The “O” becomes the ball. By merging the identity of GO Transit with the energy of football, the brand doesn’t just take you to the game— it becomes part of it.
Your ride to the World Cup.
The creative concepts and visual designs presented are the original work of Nandu Oturkar.
Self-initiated concept exploring how GO Transit could connect fans to the FIFA World Cup in Toronto.
Not affiliated with or endorsed by the brand.