To create the branding and bottle label design for Lygia’s Brew, a new artisanal kombucha brand by Lygia Misquitta of Lygia’s Home Tips, it was important to understand how the South Asian influencer- entrepreneur engages with her followers. Lygia treats her fans, immigrants from Mumbai and from the Goan diaspora (who now live in BC), as old friends. Focusing on her personal touch and how she bottles the brew “with love,” the logo applies a simple hand-drawn heart, separated slightly midway, to reveal the letters “L” and “B” for Lygia’s Brew.